Cesar E. Chavez Avenida [Cesar E. Chavez Avenue]

For artists like Roberto Gutiérrez, who grew up in East Los Angeles, Self Help felt like a second home that was always welcoming. "Cesar E. Chavez Avenida" records the neighborhood’s history, as it commemorates the name change of the area’s main avenue from “Brooklyn” to “Cesar E. Chavez” in 1994. During the 1960s, this part of the city transformed from a predominantly Jewish to a Mexican American community. Today East Los is undergoing another change in demographics as a targeted site of gentrification. Through the arrival of new communities, Self Help remains a symbol of the Latinx history in the area.